For those who want to start their own online business, the art of successfully marketing their website is paramount to their success. All too often, the failure to generate enough customer traffic dooms an online business. However, there is a highly successful marketing strategy that thousands of online businesses have used to build customer traffic and bring in the profits. This strategy is known as SEO marketing.
To understand this type of marketing starts with SEO basics so you have a solid idea of how to use this technique to promote your website. SEO stands for Search Engine Optimization, which essentially means writing content that uses words and phrases that place your website prominently on search result pages.
SEO techniques are passive in nature, designed to pull customers to your website unlike direct advertising which reaches out to get customers’ attention. Essentially, the content you write on your website which includes articles, descriptions and even photo captions uses words that people may type into popular search engines such as Google.
For example, if your website sells t-shirts, then the phrase “t-shirt” would be a word that a person might use to type into a search engine, which is known as a query, when searching for t-shirts to purchase. The search engine then conducts a scan of all content across the web for results that best match that query. The results are a list of weblinks to websites with content that contains the best matches. The more your content matches the query, the higher and more prominent your weblink will be.
Furthermore, the more content you have that uses the words and phrases, called keywords and key phrases, that match what people type into search engines, the higher your website ranking will be on search results pages and therefore you will get more people to visit your website.
Effective SEO techniques start with using keywords and key phrases, but it is important to remember that these words are not the only factors in placing your website high on search results pages. Here are just a few SEO tips to help you boost your website’s ranking so more customers will visit your online business and purchase your products.
Popular search engines such as Google will rank fresher content more highly than older content, which means that the more you post original, good quality articles, descriptions and captions, the more likely your weblink will be posted more highly on the results pages. So post new, original content on a consistent, frequent basis.
Backlinks are linking your new articles, descriptions and the like to other, similar highly placed articles on the web. Basically, by linking your new article to another that is well regarded it will boost the search result ranking that it has. Be sure that your backlinks are solid and only use them for high quality websites.
Google is placing more importance on social media such as Facebook, Twitter, LinkedIn and the like. So the more you utilize your social media websites in your content, the better your SEO strategy will work. You can also backlink to social media sites as well as post new information.